Since the beginning of July 2008, Google AdWords has opened up its database for users to see how many approximate searches are being made for a keyword. While this data is approximate, specific to a language, location and the match type of the query, it is still a huge jump from the olden days when Google AdWords used to display only green bars which never indicated the magnitude of the search volume of that particular keyword.

With Google AdWords now displaying the Keyword Tool data, advertisers and search engine optimzers & marketers can choose the best quality keywords and control their online advertising budget accordingly.

Google AdWords Keyword Tool can be found here:
https://adwords.google.com/select/KeywordToolExternal

Google AdWords has announced a super campaign feature which allows advertisers to manage both keyword- and placement-targeted ads in one single campaign. This simple unified interface would allow advertisers more control over their ad spend.

Previously, this feature was available in separate campaigns and advertisers had to create a new campaign for their placement targeted ads or keyword targeted ads. The new super campaign in Google AdWords allows the advertisers control to show their ads not only on the particular placements (read sites) but also on the relevant pages of the placement.

As all over the world, advertising and marketing budgets are getting constrained, online advertising is increasing all over the world. A research conducted by the Institute of Practitioners in Advertising known as Bellwether report discovered that 19% of firms were ready to increase their online advertising spend, while firms all over were reducing their overall advertising spend.

Similarly, a study conducted by Borrell Associates confirmed that small and local businesses were increasingly moving towards online advertising as they realize the benefits of Internet Marketing and the ability to utilize this medium as a public relations exercise in a strategic context.

MTV Networks and Harris Interactive have also done their study on online advertising and reported that multi-channel advertising can do wonders in building the brand image of a company.